Tag Archives: Social Media

The Value of Social Media at the Company Level

Brigadier Mick Ryan of the Australian Army is a vocal champion of the use of social media by military organizations. You can read his reasons why in a recent piece published at The Bridge here, and you can take a look at his brigade-level lessons learned here.

The social media success for Brigadier Ryan and his organization at the brigade level is not a fluke, and that same success is replicable at the company level.

What follows are examples of how company-grade leaders can employ sites like Facebook, Twitter, and others to improve communications and potentially enhance morale, using actual Facebook posts from my organization throughout my time in command.

Continue reading The Value of Social Media at the Company Level

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